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Are you searching for a business that combines your passion for golf
with a desire to operate a successful business in a growing industry?
The Market
Throughout a round of golf, the golfer has to make distance determinations on
most shots for purposes of club selection. Putting this into perspective, there
are over 40 billion distance determinations made annually by the 26 million U.S.
golfers playing 560 million rounds of golf each year in the U.S. (560 million
rounds multiplied by approximately 75 non-putter strokes per round). In making
distance determinations, the average golfer must rely on course distance markers
that are seldom where the golfer's ball lies. As a result, the golfer slows play
by having to look for the markers and then pacing off the distance from the marker
to the ball. This can also lead to inaccurate distance determinations which
negatively impact the golfer's score. In addition, course markers do not provide
the often-needed critical distances to and over sand traps, water hazards, etc.
GPS yardage systems provide a state-of-the-art solution to the golfers
frustration by allowing the golfer to move next to their ball and conveniently
look at a screen display for distances to the green, sand traps, water hazard,
etc. Cart-mount GPS systems, currently in use at 600 U.S. courses, have proven
that golfers are willing to pay up to $5 per-round for GPS capabilities because
the systems (1) speed play and reduce frustration by eliminating the need to
look for course yardage markers and (2) lower the golfer's score by providing
accurate distances to the green, sand traps, water hazards, etc. to assist
golfers in making club selections and shot-making decisions.
For the golf course, GPS provides courses the opportunity to increase annual
revenue by $40,000 to $200,000 by raising per-round greens/cart fees by $1 to $5.
In addition, with the overall increased speed of play resulting from the golfer's
use of GPS, courses can realize an additional $10,000 to $30,000 annually from
increased rounds due to faster play. In 2006, the USGA approved the use of GPS
systems.
ProTrac is the "break-thru" generation golf GPS system that overcomes earlier generation
golf GPS systems costs and operational limitations to make GPS feasible for every course.
With every emerging technology product (cell phone, fax, etc.), it takes the "break-thru"
generation to lead market mass penetration. ProTrac is it.
The Product: ProTrac GPS
ProTrac is a full capabilities system offering:
- The ultimate game enhancement "Caddy-In-The-Cart"
- Cart tracking and messaging
- Advertisements
- Management reports
The Opportunity
ProTrac will lead the movement of GPS becoming a standard part of golf at
the 17,000 golf courses in the U.S. and 18,000 courses outside of the U.S.
Currently, less than 1,000 courses worldwide have GPS systems because of
inherent cost and operational limitations associated with earlier generation
system's use of 90's PC technology.
ProTrac is the first full capability GPS system to use PDA technology and as
a result has achieved the cost, performance and reliability levels required for
mass market penetration.
ProTrac, the "break-thru generation" GPS system, provides a unique
opportunity to develop a highly lucrative business around your passion to play golf.
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